The Laneway Festival activation poster, designed in 2023, brought a fresh and immersive experience to one of Australia’s most iconic music festivals. Aiming to captivate young adults and music enthusiasts, the poster combined intricate line drawings with a playful aesthetic to spark curiosity and engagement among festivalgoers.
The design encouraged interaction, inviting attendees to participate and have fun while setting the stage for the festival’s vibrant and creative atmosphere. Showcased at the Sydney and Melbourne events, the poster not only captured attention but also embodied the spirit of connection and celebration that defines the Laneway Festival.
By blending design with interactivity, the activation poster became a memorable part of the festival experience.
